Stories & articles

Discover why most product launches fail to drive lasting revenue and how product marketers can transform post-launch enablement with AI-powered, just-in-time content delivery.

In my latest conversation with John Barrows, we break down how earned trust, just-in-time learning, and a relentless quality bar are the real engines of growth for reps and leaders who refuse to coast.

On the Not Another CEO Podcast, I opened up about brand bets, breakdowns, hiring missteps, and the vision that’s finally coming to life with AI and Spekit.

Discover why enablement is broken and how just-in-time, AI-powered systems are helping revenue teams replace chaos with clarity.

Enablement isn’t broken because people stopped trying. It’s broken because the world changed and our systems didn’t. Just-in-Time is a call to rethink how we deliver knowledge: contextual, personalized, and frictionless. Because in today’s world, speed isn’t a nice-to-have. It’s survival.

By embracing AI tools for content creation and curation, professionals can finally step off the hamster wheel and focus on driving measurable impact across their organizations. A key component of this transformation is the establishment of a robust AI prompt library, a strategic asset that unlocks efficiency and consistency in AI utilization.