Read by thousands of GTM leaders
Just-In-Time:
The Future of Enablement
in a World of AI
The future of enablement is being written now. Claim your free hard copy to learn how you can be a part of it.
The future of enablement is being written now. Claim your free hard copy to learn how you can be a part of it.
Readers are loving it — here’s why.
“This book redefines enablement with an extremely forward-thinking approach! It’s giving you the cheat code to empower your teams with the right knowledge, driving efficiency, and transforming the way we support our people!”
Michelle Afshar, Global Head of Enablement at Darktrace
"Melanie brilliantly demystifies the complex enablement technology landscape, offering a clear path for leaders to harness AI and drive real-time impact."
Whitney Sieck, Global Head of Sales Excellence at Intuit
“I wish I’d had this book earlier in my sales enablement career; it’s an excellent GTM manual. Just-In-Time Enablement is critical for your sellers and your customers!”
Sheevaun Thatcher, VP Revenue Enablement at DemandBase
“If you’re an enablement or sales leader who wants to understand the challenges impacting enablement, why the current technology stack isn’t helping, and what to do about it, you need to read this book. Mel’s journey highlights many practical tips and shares the solution she found in Just-In-Time Enablement."
John Barrows, CEO, JB Sales Training
”Mel has an uncanny ability to work in any role or department, spot the bottlenecks, and come up with ideas for improvement. Her deep experience and impressive accomplishments at RealtyShares and growing Spekit over the last eight years have yielded unique insights that make her the perfect person to write this book!”
Nav Athwal, Managing Director Terra Ag Ventures
"Melanie does a great job at rethinking how we approach and define enablement in the present and future of AI. Even if you aren’t in the enablement space — if you’re looking to empower your team with knowledge and drive efficiency, I HIGHLY recommend getting a copy!"
Senior Associate Revenue Enablement, Headway
“This book redefines enablement with an extremely forward-thinking approach! It’s giving you the cheat code to empower your teams with the right knowledge, driving efficiency, and transforming the way we support our people!”
Michelle Afshar, Global Head of Enablement at Darktrace
"Melanie brilliantly demystifies the complex enablement technology landscape, offering a clear path for leaders to harness AI and drive real-time impact."
Whitney Sieck, Global Head of Sales Excellence at Intuit
“I wish I’d had this book earlier in my sales enablement career; it’s an excellent GTM manual. Just-In-Time Enablement is critical for your sellers and your customers!”
Sheevaun Thatcher, VP Revenue Enablement at DemandBase
“If you’re an enablement or sales leader who wants to understand the challenges impacting enablement, why the current technology stack isn’t helping, and what to do about it, you need to read this book. Mel’s journey highlights many practical tips and shares the solution she found in Just-In-Time Enablement."
John Barrows, CEO, JB Sales Training
”Mel has an uncanny ability to work in any role or department, spot the bottlenecks, and come up with ideas for improvement. Her deep experience and impressive accomplishments at RealtyShares and growing Spekit over the last eight years have yielded unique insights that make her the perfect person to write this book!”
Nav Athwal, Managing Director Terra Ag Ventures
"Melanie does a great job at rethinking how we approach and define enablement in the present and future of AI. Even if you aren’t in the enablement space — if you’re looking to empower your team with knowledge and drive efficiency, I HIGHLY recommend getting a copy!"
Senior Associate Revenue Enablement, Headway
“This book redefines enablement with an extremely forward-thinking approach! It’s giving you the cheat code to empower your teams with the right knowledge, driving efficiency, and transforming the way we support our people!”
Michelle Afshar, Global Head of Enablement at Darktrace
"Melanie brilliantly demystifies the complex enablement technology landscape, offering a clear path for leaders to harness AI and drive real-time impact."
Whitney Sieck, Global Head of Sales Excellence at Intuit
“I wish I’d had this book earlier in my sales enablement career; it’s an excellent GTM manual. Just-In-Time Enablement is critical for your sellers and your customers!”
Sheevaun Thatcher, VP Revenue Enablement at DemandBase
“If you’re an enablement or sales leader who wants to understand the challenges impacting enablement, why the current technology stack isn’t helping, and what to do about it, you need to read this book. Mel’s journey highlights many practical tips and shares the solution she found in Just-In-Time Enablement."
John Barrows, CEO, JB Sales Training
”Mel has an uncanny ability to work in any role or department, spot the bottlenecks, and come up with ideas for improvement. Her deep experience and impressive accomplishments at RealtyShares and growing Spekit over the last eight years have yielded unique insights that make her the perfect person to write this book!”
Nav Athwal, Managing Director Terra Ag Ventures
"Melanie does a great job at rethinking how we approach and define enablement in the present and future of AI. Even if you aren’t in the enablement space — if you’re looking to empower your team with knowledge and drive efficiency, I HIGHLY recommend getting a copy!"
Senior Associate Revenue Enablement, Headway
“This book redefines enablement with an extremely forward-thinking approach! It’s giving you the cheat code to empower your teams with the right knowledge, driving efficiency, and transforming the way we support our people!”
Michelle Afshar, Global Head of Enablement at Darktrace
"Melanie brilliantly demystifies the complex enablement technology landscape, offering a clear path for leaders to harness AI and drive real-time impact."
Whitney Sieck, Global Head of Sales Excellence at Intuit
“I wish I’d had this book earlier in my sales enablement career; it’s an excellent GTM manual. Just-In-Time Enablement is critical for your sellers and your customers!”
Sheevaun Thatcher, VP Revenue Enablement at DemandBase
“If you’re an enablement or sales leader who wants to understand the challenges impacting enablement, why the current technology stack isn’t helping, and what to do about it, you need to read this book. Mel’s journey highlights many practical tips and shares the solution she found in Just-In-Time Enablement."
John Barrows, CEO, JB Sales Training
”Mel has an uncanny ability to work in any role or department, spot the bottlenecks, and come up with ideas for improvement. Her deep experience and impressive accomplishments at RealtyShares and growing Spekit over the last eight years have yielded unique insights that make her the perfect person to write this book!”
Nav Athwal, Managing Director Terra Ag Ventures
"Melanie does a great job at rethinking how we approach and define enablement in the present and future of AI. Even if you aren’t in the enablement space — if you’re looking to empower your team with knowledge and drive efficiency, I HIGHLY recommend getting a copy!"
Senior Associate Revenue Enablement, Headway
“This book redefines enablement with an extremely forward-thinking approach! It’s giving you the cheat code to empower your teams with the right knowledge, driving efficiency, and transforming the way we support our people!”
Michelle Afshar, Global Head of Enablement at Darktrace
"Melanie brilliantly demystifies the complex enablement technology landscape, offering a clear path for leaders to harness AI and drive real-time impact."
Whitney Sieck, Global Head of Sales Excellence at Intuit
“I wish I’d had this book earlier in my sales enablement career; it’s an excellent GTM manual. Just-In-Time Enablement is critical for your sellers and your customers!”
Sheevaun Thatcher, VP Revenue Enablement at DemandBase
“If you’re an enablement or sales leader who wants to understand the challenges impacting enablement, why the current technology stack isn’t helping, and what to do about it, you need to read this book. Mel’s journey highlights many practical tips and shares the solution she found in Just-In-Time Enablement."
John Barrows, CEO, JB Sales Training
”Mel has an uncanny ability to work in any role or department, spot the bottlenecks, and come up with ideas for improvement. Her deep experience and impressive accomplishments at RealtyShares and growing Spekit over the last eight years have yielded unique insights that make her the perfect person to write this book!”
Nav Athwal, Managing Director Terra Ag Ventures
"Melanie does a great job at rethinking how we approach and define enablement in the present and future of AI. Even if you aren’t in the enablement space — if you’re looking to empower your team with knowledge and drive efficiency, I HIGHLY recommend getting a copy!"
Senior Associate Revenue Enablement, Headway
“This book redefines enablement with an extremely forward-thinking approach! It’s giving you the cheat code to empower your teams with the right knowledge, driving efficiency, and transforming the way we support our people!”
Michelle Afshar, Global Head of Enablement at Darktrace
"Melanie brilliantly demystifies the complex enablement technology landscape, offering a clear path for leaders to harness AI and drive real-time impact."
Whitney Sieck, Global Head of Sales Excellence at Intuit
“I wish I’d had this book earlier in my sales enablement career; it’s an excellent GTM manual. Just-In-Time Enablement is critical for your sellers and your customers!”
Sheevaun Thatcher, VP Revenue Enablement at DemandBase
“If you’re an enablement or sales leader who wants to understand the challenges impacting enablement, why the current technology stack isn’t helping, and what to do about it, you need to read this book. Mel’s journey highlights many practical tips and shares the solution she found in Just-In-Time Enablement."
John Barrows, CEO, JB Sales Training
”Mel has an uncanny ability to work in any role or department, spot the bottlenecks, and come up with ideas for improvement. Her deep experience and impressive accomplishments at RealtyShares and growing Spekit over the last eight years have yielded unique insights that make her the perfect person to write this book!”
Nav Athwal, Managing Director Terra Ag Ventures
"Melanie does a great job at rethinking how we approach and define enablement in the present and future of AI. Even if you aren’t in the enablement space — if you’re looking to empower your team with knowledge and drive efficiency, I HIGHLY recommend getting a copy!"
Senior Associate Revenue Enablement, Headway
“This book redefines enablement with an extremely forward-thinking approach! It’s giving you the cheat code to empower your teams with the right knowledge, driving efficiency, and transforming the way we support our people!”
Michelle Afshar, Global Head of Enablement at Darktrace
"Melanie brilliantly demystifies the complex enablement technology landscape, offering a clear path for leaders to harness AI and drive real-time impact."
Whitney Sieck, Global Head of Sales Excellence at Intuit
“I wish I’d had this book earlier in my sales enablement career; it’s an excellent GTM manual. Just-In-Time Enablement is critical for your sellers and your customers!”
Sheevaun Thatcher, VP Revenue Enablement at DemandBase
“If you’re an enablement or sales leader who wants to understand the challenges impacting enablement, why the current technology stack isn’t helping, and what to do about it, you need to read this book. Mel’s journey highlights many practical tips and shares the solution she found in Just-In-Time Enablement."
John Barrows, CEO, JB Sales Training
”Mel has an uncanny ability to work in any role or department, spot the bottlenecks, and come up with ideas for improvement. Her deep experience and impressive accomplishments at RealtyShares and growing Spekit over the last eight years have yielded unique insights that make her the perfect person to write this book!”
Nav Athwal, Managing Director Terra Ag Ventures
"Melanie does a great job at rethinking how we approach and define enablement in the present and future of AI. Even if you aren’t in the enablement space — if you’re looking to empower your team with knowledge and drive efficiency, I HIGHLY recommend getting a copy!"
Senior Associate Revenue Enablement, Headway
“This book redefines enablement with an extremely forward-thinking approach! It’s giving you the cheat code to empower your teams with the right knowledge, driving efficiency, and transforming the way we support our people!”
Michelle Afshar, Global Head of Enablement at Darktrace
"Melanie brilliantly demystifies the complex enablement technology landscape, offering a clear path for leaders to harness AI and drive real-time impact."
Whitney Sieck, Global Head of Sales Excellence at Intuit
“I wish I’d had this book earlier in my sales enablement career; it’s an excellent GTM manual. Just-In-Time Enablement is critical for your sellers and your customers!”
Sheevaun Thatcher, VP Revenue Enablement at DemandBase
“If you’re an enablement or sales leader who wants to understand the challenges impacting enablement, why the current technology stack isn’t helping, and what to do about it, you need to read this book. Mel’s journey highlights many practical tips and shares the solution she found in Just-In-Time Enablement."
John Barrows, CEO, JB Sales Training
”Mel has an uncanny ability to work in any role or department, spot the bottlenecks, and come up with ideas for improvement. Her deep experience and impressive accomplishments at RealtyShares and growing Spekit over the last eight years have yielded unique insights that make her the perfect person to write this book!”
Nav Athwal, Managing Director Terra Ag Ventures
"Melanie does a great job at rethinking how we approach and define enablement in the present and future of AI. Even if you aren’t in the enablement space — if you’re looking to empower your team with knowledge and drive efficiency, I HIGHLY recommend getting a copy!"
Senior Associate Revenue Enablement, Headway
“This book redefines enablement with an extremely forward-thinking approach! It’s giving you the cheat code to empower your teams with the right knowledge, driving efficiency, and transforming the way we support our people!”
Michelle Afshar, Global Head of Enablement at Darktrace
"Melanie brilliantly demystifies the complex enablement technology landscape, offering a clear path for leaders to harness AI and drive real-time impact."
Whitney Sieck, Global Head of Sales Excellence at Intuit
“I wish I’d had this book earlier in my sales enablement career; it’s an excellent GTM manual. Just-In-Time Enablement is critical for your sellers and your customers!”
Sheevaun Thatcher, VP Revenue Enablement at DemandBase
“If you’re an enablement or sales leader who wants to understand the challenges impacting enablement, why the current technology stack isn’t helping, and what to do about it, you need to read this book. Mel’s journey highlights many practical tips and shares the solution she found in Just-In-Time Enablement."
John Barrows, CEO, JB Sales Training
”Mel has an uncanny ability to work in any role or department, spot the bottlenecks, and come up with ideas for improvement. Her deep experience and impressive accomplishments at RealtyShares and growing Spekit over the last eight years have yielded unique insights that make her the perfect person to write this book!”
Nav Athwal, Managing Director Terra Ag Ventures
"Melanie does a great job at rethinking how we approach and define enablement in the present and future of AI. Even if you aren’t in the enablement space — if you’re looking to empower your team with knowledge and drive efficiency, I HIGHLY recommend getting a copy!"
Senior Associate Revenue Enablement, Headway
“This book redefines enablement with an extremely forward-thinking approach! It’s giving you the cheat code to empower your teams with the right knowledge, driving efficiency, and transforming the way we support our people!”
Michelle Afshar, Global Head of Enablement at Darktrace
"Melanie brilliantly demystifies the complex enablement technology landscape, offering a clear path for leaders to harness AI and drive real-time impact."
Whitney Sieck, Global Head of Sales Excellence at Intuit
“I wish I’d had this book earlier in my sales enablement career; it’s an excellent GTM manual. Just-In-Time Enablement is critical for your sellers and your customers!”
Sheevaun Thatcher, VP Revenue Enablement at DemandBase
“If you’re an enablement or sales leader who wants to understand the challenges impacting enablement, why the current technology stack isn’t helping, and what to do about it, you need to read this book. Mel’s journey highlights many practical tips and shares the solution she found in Just-In-Time Enablement."
John Barrows, CEO, JB Sales Training
”Mel has an uncanny ability to work in any role or department, spot the bottlenecks, and come up with ideas for improvement. Her deep experience and impressive accomplishments at RealtyShares and growing Spekit over the last eight years have yielded unique insights that make her the perfect person to write this book!”
Nav Athwal, Managing Director Terra Ag Ventures
"Melanie does a great job at rethinking how we approach and define enablement in the present and future of AI. Even if you aren’t in the enablement space — if you’re looking to empower your team with knowledge and drive efficiency, I HIGHLY recommend getting a copy!"
Senior Associate Revenue Enablement, Headway
“This book redefines enablement with an extremely forward-thinking approach! It’s giving you the cheat code to empower your teams with the right knowledge, driving efficiency, and transforming the way we support our people!”
Michelle Afshar, Global Head of Enablement at Darktrace
"Melanie brilliantly demystifies the complex enablement technology landscape, offering a clear path for leaders to harness AI and drive real-time impact."
Whitney Sieck, Global Head of Sales Excellence at Intuit
“I wish I’d had this book earlier in my sales enablement career; it’s an excellent GTM manual. Just-In-Time Enablement is critical for your sellers and your customers!”
Sheevaun Thatcher, VP Revenue Enablement at DemandBase
“If you’re an enablement or sales leader who wants to understand the challenges impacting enablement, why the current technology stack isn’t helping, and what to do about it, you need to read this book. Mel’s journey highlights many practical tips and shares the solution she found in Just-In-Time Enablement."
John Barrows, CEO, JB Sales Training
”Mel has an uncanny ability to work in any role or department, spot the bottlenecks, and come up with ideas for improvement. Her deep experience and impressive accomplishments at RealtyShares and growing Spekit over the last eight years have yielded unique insights that make her the perfect person to write this book!”
Nav Athwal, Managing Director Terra Ag Ventures
"Melanie does a great job at rethinking how we approach and define enablement in the present and future of AI. Even if you aren’t in the enablement space — if you’re looking to empower your team with knowledge and drive efficiency, I HIGHLY recommend getting a copy!"
Senior Associate Revenue Enablement, Headway
“This book redefines enablement with an extremely forward-thinking approach! It’s giving you the cheat code to empower your teams with the right knowledge, driving efficiency, and transforming the way we support our people!”
Michelle Afshar, Global Head of Enablement at Darktrace
"Melanie brilliantly demystifies the complex enablement technology landscape, offering a clear path for leaders to harness AI and drive real-time impact."
Whitney Sieck, Global Head of Sales Excellence at Intuit
“I wish I’d had this book earlier in my sales enablement career; it’s an excellent GTM manual. Just-In-Time Enablement is critical for your sellers and your customers!”
Sheevaun Thatcher, VP Revenue Enablement at DemandBase
“If you’re an enablement or sales leader who wants to understand the challenges impacting enablement, why the current technology stack isn’t helping, and what to do about it, you need to read this book. Mel’s journey highlights many practical tips and shares the solution she found in Just-In-Time Enablement."
John Barrows, CEO, JB Sales Training
”Mel has an uncanny ability to work in any role or department, spot the bottlenecks, and come up with ideas for improvement. Her deep experience and impressive accomplishments at RealtyShares and growing Spekit over the last eight years have yielded unique insights that make her the perfect person to write this book!”
Nav Athwal, Managing Director Terra Ag Ventures
"Melanie does a great job at rethinking how we approach and define enablement in the present and future of AI. Even if you aren’t in the enablement space — if you’re looking to empower your team with knowledge and drive efficiency, I HIGHLY recommend getting a copy!"
Senior Associate Revenue Enablement, Headway
Meet the author, Melanie Fellay
Author, Founder, CEO
Melanie (Mel) Fellay is the CEO and co-founder of Spekit. She started the Just-In-Time Enablement Company in 2018, raising $60 million in funding for the startup. She was previously the Chief of Staff for RealtyShares.
Recognized as a dynamic speaker, innovator, and advocate for women in technology, Melanie’s thought leadership on enablement, culture, and the future of work has drawn a global audience.
She’s a Forbes 30 Under 30 recipient and Entrepreneur’s Top 100 Women of Influence. Drawing on her deep expertise in enablement, Melanie knows that success in today’s rapidly shifting landscape isn’t about knowing everything; instead, it hinges on having the right information at the right time. Her mission is to make that possible for everyone.
When Melanie is not on a plane, you can find her at the Spekit Denver headquarters or with her family in the Bahamas.
About the book
The age of AI is disrupting everything, and your enablement strategy is no exception.
With Just-In-Time: The Future of Enablement in a World of AI, Melanie Fellay, Spekit co-founder and CEO, delivers a wake-up call to enablement leaders and sales leaders, revealing why traditional methods are failing, how to rethink enablement for the modern workforce, and why the clock is ticking on taking action, or being left behind.
Packed with actionable strategies and real-world examples, this book is your guide to driving employee performance and thriving in the era of AI.
The Edge
Raw takes on AI trends, insights from her book, upcoming events, and a peek into what’s next.
The Edge
Raw takes on AI trends, insights from her book, upcoming events, and a peek into what’s next.
What is just-in-time enablement?
Just-in-time enablement encompasses the various methods for integrating learning and Enablement in the Flow of Work.
It ensures reps know what they need to know, when and where they need to know it.
Contextual
In the flow of work
Personalized
Tailored to each rep’s needs
Simple
Effortless to take action
Grab your free copy
The future of enablement is being written now. Claim your hard copy to be a part of it.
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