
Meet the author, Melanie Fellay
Author, Founder, CEO



About Mel
Melanie (Mel) Fellay is a thought leader and a fierce advocate for a new era of enablement. As the co-founder and CEO of Spekit and the author of book, Just-in-Time: The Future of Enablement in the world of AI, she has devoted her professional life to solving a fundamental problem: the disconnect between how we traditionally train employees and how humans actually learn. Fascinated by the science behind memory and information absorption, Mel founded Spekit in 2018 to flip the script on outdated LMS courses and content repositories.
Under her leadership, Spekit has become the leading platform for Just-in-Time Enablement, a modern enablement platform that centralizes your content and leverages AI to automatically surfacing the exact answers, content, and coaching reps need directly within their workflow. This vision has garnered the trust of the world’s most innovative companies, including iHeartMedia, Equifax, Affirm, Southwest Airlines, and ZoomInfo, and has raised over $60M in venture funding from a suite of notable investors including Craft Ventures, Felicis, Foundry Group and more.
A Forbes 30 under 30 recipient, Entrepreneur’s Top 100 Women of Influence, and features across Crunchbase, Fast Company, Business Insider, and more, Mel's leadership is defined by an unconventional and transparent approach. Through her work and her writing, she is a powerful voice on a mission to elevate women in technology while disrupting the billion-dollar enablement market.
To learn more, follow Mel on her mission to elevate women in technology while disrupting the billion-dollar enablement platform market..
Eight years ago, I put my life on pause, driven by a goal to fix a problem and the horrible consequences I’d felt firsthand.
I’m not your typical founder: I don’t write code, I don’t come from a family of entrepreneurs, and the odds were stacked against us (only 1% of venture funding goes to female founders). But I had this insatiable desire, this burning conviction, to fix the way reps master their roles and win. It was a fire I couldn't ignore.
That fire led me on this incredible entrepreneurial journey creating Spekit and now, it has culminated in something I'm incredibly proud to share with you: My book, "Just-In-Time: The Future of Enablement in a World of AI,"
This book isn't just about enablement; it's about the future of work. Everything we read about AI and the future isn’t far-off science fiction; it’s on the horizon or already happening. That's why I felt compelled to write this book now. Sales teams need a fresh approach to enablement — one that embraces speed, agility, and continuous learning in the age of AI.
See Mel virtually or at events across the country
Mel is hitting the road to talk enablement, innovation, and what’s next. Explore upcoming events and see where you can join her live.
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The future of enablement is being written now. Claim your hard copy to be a part of it.
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