Read by thousands of GTM leaders
Read by thousands of GTM leaders
Just-In-Time:
The Future of Enablement
in a World of AI
The future of enablement is being written now. Claim your free hard copy to learn how you can be a part of it.
The future of enablement is being written now. Claim your free hard copy to learn how you can be a part of it.
About the book
We're living in the Change Economy. The age of AI is disrupting everything and your enablement strategy is no exception.
In Just-In-Time: The Future of Enablement in a World of AI, Melanie Fellay, co-founder and CEO of Spekit, delivers a powerful wake-up call to marketing, enablement and sales leaders: the playbooks that got us here won’t get us where we’re going. Traditional methods are failing because they weren’t designed for the pace of today’s workforce or the realities of an AI-driven world.
This book challenges the status quo and offers a bold new vision for enablement. It's a vision built on speed, agility, and continuous learning. With practical strategies and real-world examples, Melanie shows how organizations can unlock performance, scale knowledge, and thrive by embracing a Just-in-Time Enablement approach.
But this isn’t just a book about enablement. It’s about the future of work itself. The AI-driven changes we’ve been predicting for years are no longer on the horizon, they’re here. The clock is ticking, and the leaders who act now will build teams that are more adaptive, more productive, and more prepared for what comes next.
Just-In-Time is both a guide and a manifesto: a roadmap to transform enablement into a competitive advantage in the AI era.
We're living in the Change Economy. The age of AI is disrupting everything and your enablement strategy is no exception.
In Just-In-Time: The Future of Enablement in a World of AI, Melanie Fellay, co-founder and CEO of Spekit, delivers a powerful wake-up call to marketing, enablement and sales leaders: the playbooks that got us here won’t get us where we’re going. Traditional methods are failing because they weren’t designed for the pace of today’s workforce or the realities of an AI-driven world.
This book challenges the status quo and offers a bold new vision for enablement. It's a vision built on speed, agility, and continuous learning. With practical strategies and real-world examples, Melanie shows how organizations can unlock performance, scale knowledge, and thrive by embracing a Just-in-Time Enablement approach.
But this isn’t just a book about enablement. It’s about the future of work itself. The AI-driven changes we’ve been predicting for years are no longer on the horizon, they’re here. The clock is ticking, and the leaders who act now will build teams that are more adaptive, more productive, and more prepared for what comes next.
Just-In-Time is both a guide and a manifesto: a roadmap to transform enablement into a competitive advantage in the AI era.
About the book
Read by thousands of go-to-market leaders
Read by thousands
of go-to-market leaders
“This book redefines enablement with an extremely forward-thinking approach! It’s giving you the cheat code to empower your teams with the right knowledge, driving efficiency, and transforming the way we support our people!”
Michelle Afshar, Global Head of Enablement at Darktrace
"Melanie brilliantly demystifies the complex enablement technology landscape, offering a clear path for leaders to harness AI and drive real-time impact."
Whitney Sieck, Global Head of Sales Excellence at Intuit
“I wish I’d had this book earlier in my sales enablement career; it’s an excellent GTM manual. Just-In-Time Enablement is critical for your sellers and your customers!”
Sheevaun Thatcher, VP Revenue Enablement at DemandBase
“If you’re an enablement or sales leader who wants to understand the challenges impacting enablement, why the current technology stack isn’t helping, and what to do about it, you need to read this book. Mel’s journey highlights many practical tips and shares the solution she found in Just-In-Time Enablement."
John Barrows, CEO, JB Sales Training
”Mel has an uncanny ability to work in any role or department, spot the bottlenecks, and come up with ideas for improvement. Her deep experience and impressive accomplishments at RealtyShares and growing Spekit over the last eight years have yielded unique insights that make her the perfect person to write this book!”
Nav Athwal, Managing Director Terra Ag Ventures
"Melanie does a great job at rethinking how we approach and define enablement in the present and future of AI. Even if you aren’t in the enablement space — if you’re looking to empower your team with knowledge and drive efficiency, I HIGHLY recommend getting a copy!"
Senior Associate Revenue Enablement, Headway
“This book redefines enablement with an extremely forward-thinking approach! It’s giving you the cheat code to empower your teams with the right knowledge, driving efficiency, and transforming the way we support our people!”
Michelle Afshar, Global Head of Enablement at Darktrace
"Melanie brilliantly demystifies the complex enablement technology landscape, offering a clear path for leaders to harness AI and drive real-time impact."
Whitney Sieck, Global Head of Sales Excellence at Intuit
“I wish I’d had this book earlier in my sales enablement career; it’s an excellent GTM manual. Just-In-Time Enablement is critical for your sellers and your customers!”
Sheevaun Thatcher, VP Revenue Enablement at DemandBase
“If you’re an enablement or sales leader who wants to understand the challenges impacting enablement, why the current technology stack isn’t helping, and what to do about it, you need to read this book. Mel’s journey highlights many practical tips and shares the solution she found in Just-In-Time Enablement."
John Barrows, CEO, JB Sales Training
”Mel has an uncanny ability to work in any role or department, spot the bottlenecks, and come up with ideas for improvement. Her deep experience and impressive accomplishments at RealtyShares and growing Spekit over the last eight years have yielded unique insights that make her the perfect person to write this book!”
Nav Athwal, Managing Director Terra Ag Ventures
"Melanie does a great job at rethinking how we approach and define enablement in the present and future of AI. Even if you aren’t in the enablement space — if you’re looking to empower your team with knowledge and drive efficiency, I HIGHLY recommend getting a copy!"
Senior Associate Revenue Enablement, Headway
“This book redefines enablement with an extremely forward-thinking approach! It’s giving you the cheat code to empower your teams with the right knowledge, driving efficiency, and transforming the way we support our people!”
Michelle Afshar, Global Head of Enablement at Darktrace
"Melanie brilliantly demystifies the complex enablement technology landscape, offering a clear path for leaders to harness AI and drive real-time impact."
Whitney Sieck, Global Head of Sales Excellence at Intuit
“I wish I’d had this book earlier in my sales enablement career; it’s an excellent GTM manual. Just-In-Time Enablement is critical for your sellers and your customers!”
Sheevaun Thatcher, VP Revenue Enablement at DemandBase
“If you’re an enablement or sales leader who wants to understand the challenges impacting enablement, why the current technology stack isn’t helping, and what to do about it, you need to read this book. Mel’s journey highlights many practical tips and shares the solution she found in Just-In-Time Enablement."
John Barrows, CEO, JB Sales Training
”Mel has an uncanny ability to work in any role or department, spot the bottlenecks, and come up with ideas for improvement. Her deep experience and impressive accomplishments at RealtyShares and growing Spekit over the last eight years have yielded unique insights that make her the perfect person to write this book!”
Nav Athwal, Managing Director Terra Ag Ventures
"Melanie does a great job at rethinking how we approach and define enablement in the present and future of AI. Even if you aren’t in the enablement space — if you’re looking to empower your team with knowledge and drive efficiency, I HIGHLY recommend getting a copy!"
Senior Associate Revenue Enablement, Headway
“This book redefines enablement with an extremely forward-thinking approach! It’s giving you the cheat code to empower your teams with the right knowledge, driving efficiency, and transforming the way we support our people!”
Michelle Afshar, Global Head of Enablement at Darktrace
"Melanie brilliantly demystifies the complex enablement technology landscape, offering a clear path for leaders to harness AI and drive real-time impact."
Whitney Sieck, Global Head of Sales Excellence at Intuit
“I wish I’d had this book earlier in my sales enablement career; it’s an excellent GTM manual. Just-In-Time Enablement is critical for your sellers and your customers!”
Sheevaun Thatcher, VP Revenue Enablement at DemandBase
“If you’re an enablement or sales leader who wants to understand the challenges impacting enablement, why the current technology stack isn’t helping, and what to do about it, you need to read this book. Mel’s journey highlights many practical tips and shares the solution she found in Just-In-Time Enablement."
John Barrows, CEO, JB Sales Training
”Mel has an uncanny ability to work in any role or department, spot the bottlenecks, and come up with ideas for improvement. Her deep experience and impressive accomplishments at RealtyShares and growing Spekit over the last eight years have yielded unique insights that make her the perfect person to write this book!”
Nav Athwal, Managing Director Terra Ag Ventures
"Melanie does a great job at rethinking how we approach and define enablement in the present and future of AI. Even if you aren’t in the enablement space — if you’re looking to empower your team with knowledge and drive efficiency, I HIGHLY recommend getting a copy!"
Senior Associate Revenue Enablement, Headway
“This book redefines enablement with an extremely forward-thinking approach! It’s giving you the cheat code to empower your teams with the right knowledge, driving efficiency, and transforming the way we support our people!”
Michelle Afshar, Global Head of Enablement at Darktrace
"Melanie brilliantly demystifies the complex enablement technology landscape, offering a clear path for leaders to harness AI and drive real-time impact."
Whitney Sieck, Global Head of Sales Excellence at Intuit
“I wish I’d had this book earlier in my sales enablement career; it’s an excellent GTM manual. Just-In-Time Enablement is critical for your sellers and your customers!”
Sheevaun Thatcher, VP Revenue Enablement at DemandBase
“If you’re an enablement or sales leader who wants to understand the challenges impacting enablement, why the current technology stack isn’t helping, and what to do about it, you need to read this book. Mel’s journey highlights many practical tips and shares the solution she found in Just-In-Time Enablement."
John Barrows, CEO, JB Sales Training
”Mel has an uncanny ability to work in any role or department, spot the bottlenecks, and come up with ideas for improvement. Her deep experience and impressive accomplishments at RealtyShares and growing Spekit over the last eight years have yielded unique insights that make her the perfect person to write this book!”
Nav Athwal, Managing Director Terra Ag Ventures
"Melanie does a great job at rethinking how we approach and define enablement in the present and future of AI. Even if you aren’t in the enablement space — if you’re looking to empower your team with knowledge and drive efficiency, I HIGHLY recommend getting a copy!"
Senior Associate Revenue Enablement, Headway
“This book redefines enablement with an extremely forward-thinking approach! It’s giving you the cheat code to empower your teams with the right knowledge, driving efficiency, and transforming the way we support our people!”
Michelle Afshar, Global Head of Enablement at Darktrace
"Melanie brilliantly demystifies the complex enablement technology landscape, offering a clear path for leaders to harness AI and drive real-time impact."
Whitney Sieck, Global Head of Sales Excellence at Intuit
“I wish I’d had this book earlier in my sales enablement career; it’s an excellent GTM manual. Just-In-Time Enablement is critical for your sellers and your customers!”
Sheevaun Thatcher, VP Revenue Enablement at DemandBase
“If you’re an enablement or sales leader who wants to understand the challenges impacting enablement, why the current technology stack isn’t helping, and what to do about it, you need to read this book. Mel’s journey highlights many practical tips and shares the solution she found in Just-In-Time Enablement."
John Barrows, CEO, JB Sales Training
”Mel has an uncanny ability to work in any role or department, spot the bottlenecks, and come up with ideas for improvement. Her deep experience and impressive accomplishments at RealtyShares and growing Spekit over the last eight years have yielded unique insights that make her the perfect person to write this book!”
Nav Athwal, Managing Director Terra Ag Ventures
"Melanie does a great job at rethinking how we approach and define enablement in the present and future of AI. Even if you aren’t in the enablement space — if you’re looking to empower your team with knowledge and drive efficiency, I HIGHLY recommend getting a copy!"
Senior Associate Revenue Enablement, Headway
“This book redefines enablement with an extremely forward-thinking approach! It’s giving you the cheat code to empower your teams with the right knowledge, driving efficiency, and transforming the way we support our people!”
Michelle Afshar, Global Head of Enablement at Darktrace
"Melanie brilliantly demystifies the complex enablement technology landscape, offering a clear path for leaders to harness AI and drive real-time impact."
Whitney Sieck, Global Head of Sales Excellence at Intuit
“I wish I’d had this book earlier in my sales enablement career; it’s an excellent GTM manual. Just-In-Time Enablement is critical for your sellers and your customers!”
Sheevaun Thatcher, VP Revenue Enablement at DemandBase
“If you’re an enablement or sales leader who wants to understand the challenges impacting enablement, why the current technology stack isn’t helping, and what to do about it, you need to read this book. Mel’s journey highlights many practical tips and shares the solution she found in Just-In-Time Enablement."
John Barrows, CEO, JB Sales Training
”Mel has an uncanny ability to work in any role or department, spot the bottlenecks, and come up with ideas for improvement. Her deep experience and impressive accomplishments at RealtyShares and growing Spekit over the last eight years have yielded unique insights that make her the perfect person to write this book!”
Nav Athwal, Managing Director Terra Ag Ventures
"Melanie does a great job at rethinking how we approach and define enablement in the present and future of AI. Even if you aren’t in the enablement space — if you’re looking to empower your team with knowledge and drive efficiency, I HIGHLY recommend getting a copy!"
Senior Associate Revenue Enablement, Headway
“This book redefines enablement with an extremely forward-thinking approach! It’s giving you the cheat code to empower your teams with the right knowledge, driving efficiency, and transforming the way we support our people!”
Michelle Afshar, Global Head of Enablement at Darktrace
"Melanie brilliantly demystifies the complex enablement technology landscape, offering a clear path for leaders to harness AI and drive real-time impact."
Whitney Sieck, Global Head of Sales Excellence at Intuit
“I wish I’d had this book earlier in my sales enablement career; it’s an excellent GTM manual. Just-In-Time Enablement is critical for your sellers and your customers!”
Sheevaun Thatcher, VP Revenue Enablement at DemandBase
“If you’re an enablement or sales leader who wants to understand the challenges impacting enablement, why the current technology stack isn’t helping, and what to do about it, you need to read this book. Mel’s journey highlights many practical tips and shares the solution she found in Just-In-Time Enablement."
John Barrows, CEO, JB Sales Training
”Mel has an uncanny ability to work in any role or department, spot the bottlenecks, and come up with ideas for improvement. Her deep experience and impressive accomplishments at RealtyShares and growing Spekit over the last eight years have yielded unique insights that make her the perfect person to write this book!”
Nav Athwal, Managing Director Terra Ag Ventures
"Melanie does a great job at rethinking how we approach and define enablement in the present and future of AI. Even if you aren’t in the enablement space — if you’re looking to empower your team with knowledge and drive efficiency, I HIGHLY recommend getting a copy!"
Senior Associate Revenue Enablement, Headway
“This book redefines enablement with an extremely forward-thinking approach! It’s giving you the cheat code to empower your teams with the right knowledge, driving efficiency, and transforming the way we support our people!”
Michelle Afshar, Global Head of Enablement at Darktrace
"Melanie brilliantly demystifies the complex enablement technology landscape, offering a clear path for leaders to harness AI and drive real-time impact."
Whitney Sieck, Global Head of Sales Excellence at Intuit
“I wish I’d had this book earlier in my sales enablement career; it’s an excellent GTM manual. Just-In-Time Enablement is critical for your sellers and your customers!”
Sheevaun Thatcher, VP Revenue Enablement at DemandBase
“If you’re an enablement or sales leader who wants to understand the challenges impacting enablement, why the current technology stack isn’t helping, and what to do about it, you need to read this book. Mel’s journey highlights many practical tips and shares the solution she found in Just-In-Time Enablement."
John Barrows, CEO, JB Sales Training
”Mel has an uncanny ability to work in any role or department, spot the bottlenecks, and come up with ideas for improvement. Her deep experience and impressive accomplishments at RealtyShares and growing Spekit over the last eight years have yielded unique insights that make her the perfect person to write this book!”
Nav Athwal, Managing Director Terra Ag Ventures
"Melanie does a great job at rethinking how we approach and define enablement in the present and future of AI. Even if you aren’t in the enablement space — if you’re looking to empower your team with knowledge and drive efficiency, I HIGHLY recommend getting a copy!"
Senior Associate Revenue Enablement, Headway
“This book redefines enablement with an extremely forward-thinking approach! It’s giving you the cheat code to empower your teams with the right knowledge, driving efficiency, and transforming the way we support our people!”
Michelle Afshar, Global Head of Enablement at Darktrace
"Melanie brilliantly demystifies the complex enablement technology landscape, offering a clear path for leaders to harness AI and drive real-time impact."
Whitney Sieck, Global Head of Sales Excellence at Intuit
“I wish I’d had this book earlier in my sales enablement career; it’s an excellent GTM manual. Just-In-Time Enablement is critical for your sellers and your customers!”
Sheevaun Thatcher, VP Revenue Enablement at DemandBase
“If you’re an enablement or sales leader who wants to understand the challenges impacting enablement, why the current technology stack isn’t helping, and what to do about it, you need to read this book. Mel’s journey highlights many practical tips and shares the solution she found in Just-In-Time Enablement."
John Barrows, CEO, JB Sales Training
”Mel has an uncanny ability to work in any role or department, spot the bottlenecks, and come up with ideas for improvement. Her deep experience and impressive accomplishments at RealtyShares and growing Spekit over the last eight years have yielded unique insights that make her the perfect person to write this book!”
Nav Athwal, Managing Director Terra Ag Ventures
"Melanie does a great job at rethinking how we approach and define enablement in the present and future of AI. Even if you aren’t in the enablement space — if you’re looking to empower your team with knowledge and drive efficiency, I HIGHLY recommend getting a copy!"
Senior Associate Revenue Enablement, Headway
“This book redefines enablement with an extremely forward-thinking approach! It’s giving you the cheat code to empower your teams with the right knowledge, driving efficiency, and transforming the way we support our people!”
Michelle Afshar, Global Head of Enablement at Darktrace
"Melanie brilliantly demystifies the complex enablement technology landscape, offering a clear path for leaders to harness AI and drive real-time impact."
Whitney Sieck, Global Head of Sales Excellence at Intuit
“I wish I’d had this book earlier in my sales enablement career; it’s an excellent GTM manual. Just-In-Time Enablement is critical for your sellers and your customers!”
Sheevaun Thatcher, VP Revenue Enablement at DemandBase
“If you’re an enablement or sales leader who wants to understand the challenges impacting enablement, why the current technology stack isn’t helping, and what to do about it, you need to read this book. Mel’s journey highlights many practical tips and shares the solution she found in Just-In-Time Enablement."
John Barrows, CEO, JB Sales Training
”Mel has an uncanny ability to work in any role or department, spot the bottlenecks, and come up with ideas for improvement. Her deep experience and impressive accomplishments at RealtyShares and growing Spekit over the last eight years have yielded unique insights that make her the perfect person to write this book!”
Nav Athwal, Managing Director Terra Ag Ventures
"Melanie does a great job at rethinking how we approach and define enablement in the present and future of AI. Even if you aren’t in the enablement space — if you’re looking to empower your team with knowledge and drive efficiency, I HIGHLY recommend getting a copy!"
Senior Associate Revenue Enablement, Headway
“This book redefines enablement with an extremely forward-thinking approach! It’s giving you the cheat code to empower your teams with the right knowledge, driving efficiency, and transforming the way we support our people!”
Michelle Afshar, Global Head of Enablement at Darktrace
"Melanie brilliantly demystifies the complex enablement technology landscape, offering a clear path for leaders to harness AI and drive real-time impact."
Whitney Sieck, Global Head of Sales Excellence at Intuit
“I wish I’d had this book earlier in my sales enablement career; it’s an excellent GTM manual. Just-In-Time Enablement is critical for your sellers and your customers!”
Sheevaun Thatcher, VP Revenue Enablement at DemandBase
“If you’re an enablement or sales leader who wants to understand the challenges impacting enablement, why the current technology stack isn’t helping, and what to do about it, you need to read this book. Mel’s journey highlights many practical tips and shares the solution she found in Just-In-Time Enablement."
John Barrows, CEO, JB Sales Training
”Mel has an uncanny ability to work in any role or department, spot the bottlenecks, and come up with ideas for improvement. Her deep experience and impressive accomplishments at RealtyShares and growing Spekit over the last eight years have yielded unique insights that make her the perfect person to write this book!”
Nav Athwal, Managing Director Terra Ag Ventures
"Melanie does a great job at rethinking how we approach and define enablement in the present and future of AI. Even if you aren’t in the enablement space — if you’re looking to empower your team with knowledge and drive efficiency, I HIGHLY recommend getting a copy!"
Senior Associate Revenue Enablement, Headway
Meet the author, Melanie Fellay
Author, Founder, CEO
Melanie Fellay is a thought leader and fierce advocate for a new era of enablement. As the co-founder and CEO of Spekit, and the author of this book, she has dedicated her career to solving a fundamental problem: the disconnect between how companies enable employees, how humans actually learn, and what’s now possible with AI.
Her vision has earned the trust of some of the world’s most innovative companies including iHeartMedia, Equifax, Affirm, Southwest Airlines, and ZoomInfo and has attracted more than $60M in venture funding to transform the future of enablement.
Beyond building Spekit, Melanie is on a mission to elevate women in technology and reimagine how organizations unlock human potential. Follow her journey as she works to solve the multibillion-dollar enablement problem one rep, one company, and one industry at a time.
Melanie Fellay is a thought leader and fierce advocate for a new era of enablement. As the co-founder and CEO of Spekit, and the author of this book, she has dedicated her career to solving a fundamental problem: the disconnect between how companies enable employees, how humans actually learn, and what’s now possible with AI.
Her vision has earned the trust of some of the world’s most innovative companies including iHeartMedia, Equifax, Affirm, Southwest Airlines, and ZoomInfo and has attracted more than $60M in venture funding to transform the future of enablement.
Melanie Fellay is a thought leader and fierce advocate for a new era of enablement. As the co-founder and CEO of Spekit, and the author of this book, she has dedicated her career to solving a fundamental problem: the disconnect between how companies enable employees, how humans actually learn, and what’s now possible with AI.
Her vision has earned the trust of some of the world’s most innovative companies including iHeartMedia, Equifax, Affirm, Southwest Airlines, and ZoomInfo and has attracted more than $60M in venture funding to transform the future of enablement.
The Edge
Raw takes on AI trends, insights from her book, upcoming events, and a peek into what’s next.
The Edge
Raw takes on AI trends, insights from her book, upcoming events, and a peek into what’s next.
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